Profile of Waters & Co.

Profile of Waters & Co.
“Large enough to cope - small enough to care”


Q) What types of property do Waters & Co. have on offer?

A) We sell all types of residential houses and apartments, including brand new properties in association with well respected builders and developers. We have by far the largest portfolio of properties for sale in the area with over 100 properties available ranging from ‘maisonettes to mansions’, including a variety of probate properties needing refurbishment.


Q) And what geographical areas do Waters & Co. cover?

A) The majority of our properties are based in Coleshill, Water Orton, Curdworth, Kingsbury and all surrounding villages including Shustoke, Maxstoke and Whitacre Heath. In the recent past, we have also sold properties as far afield as Nuneaton, Tamworth, Solihull and Sutton Coldfield.


Q) Do Waters & Co. offer properties suitable for 1st time buyers trying to get on the housing ladder?

A) Yes. We have a number of affordable properties on our books including some where it may be possible to negotiate a Gifted Deposit thereby potentially making it easier to obtain a mortgage.


Q) Are the prices of Waters & Co. properties realistic given the current climate?

A)
Definitely, yes! All new properties are being valued taking into consideration the recent credit crunch, using all the comparable information available including Land Registry information and historic sales. Furthermore, many of our existing properties have been reduced in price as the majority of our Sellers are heeding our advice and being realistic if they truly want to sell in this difficult marketplace.


Q) Why are Waters & Co. achieving so may sales?

A) Simply, we are prepared to go the “extra mile”. We are highly proactive and communicate with our Sellers on a regular basis, particularly regarding viewer feedback so that we can build on this information in order to generate offers. We also offer an ‘accompanied viewing’ service whenever a Seller requests it or where we feel it appropriate. This helps us to gauge what our registered Buyers are really looking for so we can direct them to the most appropriate houses.


Q) So how do Waters & Co. generate the viewings?

A) We are confident that we have the largest up to date mailing list in the area; compiled from many sources such as Internet referrals and from the high volume of people who visit our High Street office. Often, existing clients of Waters & Co. Solicitors consult with us regarding matters that include buying another property following a divorce or inheritance. Rather unusually, we not only contact potential buyers on our mailing list by telephone, we also post out sales particulars. Whilst we know this isn’t cost effective for us, we recognise that the professional appearance of our sales particulars does have an impact and generates individual attention to a particular property.


Q) How can I be sure that Waters & Co. will negotiate the best possible price?

A) Our aim is to achieve an offer that the Buyer is willing to pay and the Seller is willing to accept so both parties feel that they have entered into a fair and reasonable transaction. Ultimately, if a Buyer believes he is paying too much for a property, he may reduce his offer weeks later or even withdraw from the sale completely. Similarly, if a Seller is under the impression that he has undersold the property, he may not be prepared to compromise in the event of an adverse Survey; therefore it is imperative that a price is negotiated that both Buyers and Sellers are comfortable with.


Q) Once a buyer has been found, what does Waters & Co. do to ensure the sale runs smoothly?

A) Even before accepting an offer, the Buyer’s chain is thoroughly checked to reduce the possibility of the chain breaking prior to completion. Thereafter, we work tirelessly behind the scenes, continually progressing the sale through communication with all parties. As solicitors and Estate Agents working together under one roof, we are best placed to identify, understand and assess at an early stage should problems arise and can respond accordingly. Consequently, the small percentage of our transactions that do break down is significantly lower than the national average.


Q) Are Waters & Co. able to offer a One Stop Shop for sellers?

A) As the areas most successful firm of Estate Agents, we offer a free Market Appraisal and, once instructed, we prepare the sales particulars and the Energy Performance Certificate. After a buyer has been found, we undertake the legal work using highly experienced Conveyancers, based at the same local High Street office, supported by sophisticated conveyancing software. This, of course, speeds up the whole house selling process and speed is vital in today’s difficult market.


Q) To summarise, what makes Waters & Co. different from other Estate Agents?

A) No-one understands all aspects of the housing market as we do. Our standards of professionalism are second to none. We are controlled by the highest standards of the Law Society and Solicitors Regulation Authority, plus the National Association of Estate Agents so we can be trusted to deal fairly and honestly with our clients.


Q) Finally, what makes Waters & Co. the leading Estate Agent in the area?

A) What you see is what you get. We are large enough to cope but small enough to care. We ensure that our personal service results in really satisfied Buyers and Sellers. Testimony to this are the numerous “thank you” cards and word-of-mouth recommendations which make all our efforts worthwhile.


Updated June 2010